Meet The Team

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Our Key People

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Othman El Ouazzani

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Othman EL OUAZZANI is the founder of the THOTH Consulting firm, providing Strategic Marketing and Insights counselling to leading Brands and Organizations in the MENA region. He has 30+ years of CPG Marketing experience gained with blue chips like Gillette and The Coca-Cola Company in North and West Africa, Middle East/Pakistan and Northern Europe. His specialization areas comprise Marketing Strategy, Consumer & Shopper Insights, Branding and Communications, Strategic Targeting & Pricing and Advanced Analytics. Othman holds a BBA from ISCAE with a concentration in Marketing, class of 1989.

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Driss Farissi

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Driss FARISSI has 30 years of experience in Marketing and Market Research. His passion is data- and technology-enabled strategic marketing consulting. In 2018, he founded H-in-Q, to provide world-class services to passionate marketers, interested in data and technology potential. Before, he had the opportunity to practice his passion for 11 years at P&G and for the rest of his career at Kantar. He advised major international brands in all sectors, worked on 3 continents and 7 different countries, and gained an unparalleled experience. Driss holds a degree in Advanced Studies in Management Sciences, with a concentration in Marketing from Lille’s IAE, class of 1992.

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Younes Sbihi

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Younes SBIHI is a business consultant, providing strategic advice on projects like product launch, brand building, and business development. He has over 30 years of experience in Marketing, Communication and Strategy, acquired from P&G Morocco and The Coca-Cola Company. Within Coke, he led the Marketing function for a portfolio of brands in Near East, Algeria and Morocco. He also worked in Technical and Innovation for MENA Division, where he coordinated cross functional teams. While President of Moroccan Advertisers Association (GAM), the TV Audience Measurement was conceived and started. Younes earned his BA from Paris Dauphine (1983) and his MBA from Columbia (1987).

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