Our demographic spectrum encompasses a robust sample size of 2000 participants, meticulously curated to reflect the diversity of both genders, aged 13 to 65, and spanning all socio-economic classes.
This study achieves national representation, encapsulating a substantial 26 million individuals and employing a weighting methodology aligned with HCP Census data.
The survey, conducted through an innovative online self-administered questionnaire, ensures an efficient and engaging participant experience. Executed with precision, our fieldwork spanned from September to November 2023, delivering a comprehensive and timely snapshot of societal dynamics.
Prepare to leverage a wealth of meticulously gathered data as we redefine the landscape of audience intelligence.