Younes SBIHI is a business consultant, providing strategic advice on projects like product launch, brand building, and business development. He has over 30 years of experience in Marketing, Communication and Strategy, acquired from P&G Morocco and The Coca-Cola Company. Within Coke, he led the Marketing function for a portfolio of brands in Near East, Algeria and Morocco. He also worked in Technical and Innovation for MENA Division, where he coordinated cross functional teams. While President of Moroccan Advertisers Association (GAM), the TV Audience Measurement was conceived and started. Younes earned his BA from Paris Dauphine (1983) and his MBA from Columbia (1987).