Dashboards

To start you off, we have prepared a series of dashboards, with charts and table,s for the key aspects of the research.

Feel free to use the pre-set filters to zero-in on your specific target audience.

You can even use these dashboards to further refine them and cross multiple variables, making your analyses even more powerful.

Content

A series of 15-page themes and analyses have been prepared to get you started

Target

You can define a specific target with these filters (demo/psycho), and apply it to all report pages.
You’ll get the distribution of the target and its corresponding population.

Social Networks

Here are the Social Networks used, with their evolution between 2022 and 2023.
We can click on each network and see the profile of its users.
Or conversely, click on a demographic variable and see which social networks are mostly used by it.

Interests

You have a global view of interests on Social Networks.
And you can filter by demographic and social network.

 

Influence

We present here the importance of influence in Morocco, and the areas in which it is exerted.
Of course, demographic filters still apply.

Influencers

We’ve identified the most popular influencers in Morocco, among both women and men.
And you can always filter by your specific target demographics.

Sources of Information

We have identified the main sources of information that Moroccans use.
In addition, we pinpointed trusted influencers as reliable sources of information.

eCommerce

eCommerce has been analyzed, determining its incidence, product categories purchased, frequency of purchase and average budget spent.
You can add any filters you see fit.

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