We leveraged DigitrendZ® to get valuable insights about the profile of audiences across the different social media platforms so we could pinpoint where our Brand consumer target were entrenched. This helped to adequately deploy the Digital Budget and the type of content that suited each platform.
Achraf
CMO, Multinational FMCG
“Optimize your campaigns for better performance”
DigitrendZ® has been instrumental to get a deeper understanding about the Digital Landscape in Morocco and rebalance the Marketing Investments to the platforms most relevant to our Targets. This resulted in more efficiencies of our spend and better performance on the Digital channels.
Salma
Marketing Director, local FMCG
“Target the right audience for your campaigns”
DigitrendZ® is a game-changer. From mere hunches, we had compelling data to support our Digital thrust. From audience profiling to message deployment across platforms including our leading Gaming initiative, DigitrendZ® was our data goldmine to make the most of our Marketing spend.
Nadia
Marketing Head, Telco Operator
“Track and measure your online campaign results”
For our online presence, DigitrendZ® 2022 provided detailed, unbiased data on Moroccan consumers' social media preferences. The insights facilitated precise target segmentation, guiding content development and optimizing digital spending. Looking forward to the enhanced 2023 edition.
Fadwa
Marketing Director, Retail Operator
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