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Navigating the digital marketplace, our study explores the essentials of eCommerce behavior. From bank account ownership and the specific financial institutions used, to the prevalence of debit/credit cards and their online payment capabilities, each detail shapes the eCommerce landscape. Understanding the incidence and frequency of online purchases, preferred platforms for payment, and the modes and...

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Embark on a transformative journey in audience intelligence with our groundbreaking feature, ‘Industries in Focus.’ This facet carefully assembles a curated lineup of 8 influential industries, offering marketers and planners an unparalleled lens into consumer dynamics in the following goods and services categories: • Housing • Health Insurance • Banking • Car • Electronic equipment •...

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